MTN relaunches of TruTalk, 11 kobo/sec to 11 specific friends or family members

In order to boost voice communication and allow its customers
a long and uninterrupted talk time, MTN Nigeria recently re-
launched the MTN TruTalk, which is a prepaid tariff plan that
offers customers the opportunity to make calls at a new tariff
rate of 11 kobo/sec to 11 selected numbers from any network
of choice.
The new rate is equivalent to half the cost of making calls at a
flat rate of 20kobo per second.

Speaking at the re-launch event in Lagos, General Manager,
Corporate Affairs, MTN Nigeria, Funmi Onajide, said with the
re-launch of the MTN TruTalk service, the company is striving
to meet and exceed the expectations of its subscribers, with a
promise to create other innovative products in the course of
the year.
“For us at MTN, the launch of these extensions to the MTN
TruTalk plan is an attempt to demonstrate our understanding
of the desires of the vast majority of customers. This is the
desire to talk and to talk cheaper. Whilst it is true that this
industry is gradually moving to Telco 2.0, which is the focus on
data and digital services, we also realise that there is a need
to make it easier for people to talk. Although at the moment,
data is the crown-prince, voice remains king,” Onajide added.
Corporate Services Executive, MTN Nigeria, Akinwale Goodluck,
said: “Our pledge is to continue to enrich the customer
experience by offering a robust bouquet of innovative products
and services. The launch of two additional features to the well
accepted TruTalk service is a testament of this pledge. We will
continue to explore new, innovative initiatives to avail our
customers more value for the services that we render.”
With MTN TruTalk, customers will now enjoy a much reduced
tariff on calls with the opportunity to make calls at half-price
to as many as 11 specific friends or family members while
enjoying greater value for money on an extended amount of
call time. This is coming on the heels of its recently launched
Betterme offer, which also gives subscribers more benefits
including access to the internet at lower rates.
The MTN TruTalk service is also an upgrade of the Family and
Friends feature, which avails customers more talk time and an
opportunity to make calls for half the rate. The value
offerings provide a tariff as low as 11 kobo/sec to 11
registered numbers, eight on-net and three off-net numbers,
for Family and Friends.
Analyzing the prepaid tariff plan with the game of football,
which has 11 best players in a particular team, the Chief
Marketing Officer, MTN Nigeria, Bayo Adekanmbi, said halving
of the tariff was to enable people get things done, while
adding that Nigerians now have the liberty to pick their best
eleven across all networks to add more value to their lives.
"For us, customer satisfaction is key, which is why we are
offering even more value for money by upgrading the Family
and Friend feature so our customers can talk endlessly with
the best 11 members of their team," Adekanmbi said.
MTN TruTalk is a prepaid tariff plan that offers a flat rate
of 20 kobo/sec across all networks from the first second a call
is initiated. The tariff plan does not attract a daily or
monthly subscription or access fee. Customers can migrate to
the service by dialling *400#. Subscribers can register 11
numbers for Family and Friends, which also allows them to
register three off-net numbers by simply dialling *560*1 *
the number that the customer wants to register#.
However, the MTN TruTalk service is currently available to only
prepaid customers.